If you have not seen the new Nike commercial involving Tiger Woods, I highly encourage you watch it below, it is definitely interesting no matter what your take on the situation is.
Those who think it is brilliant feel that it humanizes Tiger. They believe that his sad puppy dog face and his father (who has passed) will create a feeling of sorrow for him. Many people also cite this not working to be the reason why the advertisement is not working. People who feel it is crazy and bizarre are sticking to their guns that Tiger Woods is a bad man and nothing anyone says will change their opinion.
Thursday, April 8, 2010
Brilliant
My personal belief is that none of the above matters to Nike at all. What matters is this: No press is bad press. Let me clarify... 99% of press is not bad press, when car company's recall millions of cars because of safety reasons it is incredibly bad press. I believe that the people at Nike are genius's because they are putting Nike into the conversation and indirectly putting the thought of Nike into everyone's mind.
As I stated earlier the people who do not like the advertisement or do not like Tiger Woods are going to take their anger out on him personally and not Nike. Nike knows this and also knows that even though they only aired this commercial over a two day period on two television channels it is going to be replayed on the internet tens of thousands of times and talked about. Tiger Woods is news and this commercial is in the forefront of popular culture. This is the only advertisement that people are going to seek out because of how controversial it is and how it involves what is being talked about everywhere: Tiger Woods and how we should feel about him. This gets Nike into people's mind and I really believe that few people are going to boycott Nike just because they are not a fan of Tiger Woods.
My point is that whether or not you like Tiger Woods or care about his deceased father if you are reading this or searching pop culture in the news you will hear a lot about Nike. That brand recognition is great publicity because it is free publicity and although Nike would prefer people to be Tiger fans, that is not the reason the commercial is brilliant.
Sorry for not blogging more often and sorry to whoever commented on my blog a few months ago thanking me for not blogging about Tiger Woods. But this is not about Tiger Woods...its about advertising.
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